FEATURED WORK

Letterpress - Wedding Favor

Designed around the seasons, and encompassing 18 months. The visual elements were designed with the bride and groom at it's heart. The love of pumpkins, peacocks, and hidden mickey's makes this a very personal gift. The anniversary date is also circled to be sure all guest have a reminder of the special day. 

Web Design & Development - E-commerce

Developed for boutique photographic studio Rocky Top Press, focused on limited edition large format books. The ability to explore the individual sections of the books and explore the detail of each was key. Some collections provided individual prints for sale while others were only available as a complete collection. Provided art direction for product photography. Created artwork and designs for cases produced by Harcourt Bindery, the oldest bookbinding shop in the United States.

Letterpress - Wedding Invitation

Designed in a non-traditional 6x6 square design utilizing museum board for a deep impression. Three color printing, blind stamping, perforating, and hole punching was involved. The RSVP card also included a blind stamping of grape leafs on the back. The innovation in the design was in its utility and function tied into the expression of the wedding as an event. To save on postage for RSVP the decision was made to design it as a postcard, thus offsetting the cost of shipping a square invitation. As a result I created a design that took the additional 2x6 inch piece of the RSVP and turned it into a perforated ticket stub. A unique design for a special occasion.

Interactive Design - Marketing Optimizer

Developed with a Flex based front end utilizing custom components. This web based application allows for optimizing marketing spend based on the goal of improving ROI. The ability to optimize at National and Market levels was necessary. National results can then be inherited to a Market level, giving the ability to fine tune ROI results. Spending levels can be locked on a market, division, or media level.